Bullring is established as one of the UK's top commercial venues with over five hundred brands utilising the centre since launching in 2003. One of the key objectives at Bullring is to continue to provide customers with the high quality and innovative experiences they have grown to expect. We are continually working to build partnerships with brands who want to create promotions that will add value while gaining exposure to Bullring's customers; a captive audience of thousands of customers daily.
To facilitate this, there are a number of commercial opportunities available throughout the centre to help develop your business and promote your brands:
Promotional Space
We have nine key areas on the mall dedicated solely to promotions, ranging from catwalk shows and car promotions to product demonstrations and sampling events.
Promotional mall space is an ideal way to bring your product to the attention of thousands of people. It is an opportunity for brand awareness and customer interaction, with tangible results which can often only be estimated with media activity.
Mall activity allows the consumer to interact with your promotion and acts more as an experience than a simple advertisement. It allows you to bring a physical presence to the mall where you can offer customers a more personalised service, and a more memorable experience.

RMU Leasing
Bullring retail merchandising units are the perfect way to showcase your product or service.
We offer a number of prime locations in the heart of Birmingham City Centre where you can grow your business without a large investment or long term commitment.
We are currently at full capacity for our RMU’s. If you wish to be added to our waiting list, please contact the Commercial Team on 0121 632 1544.

Conference Facilities
Professional meeting rooms and state of the art conference facilities are available to hire at Bullring. They are located in the Management Suite on Level 4, West Mall (above Muffin Break).We offer the perfect venue to host a small meeting for 2 or a larger corporate event for up to 70 people.
If you would like to discuss your requirements further or visit the facilities, please contact Kay Hooper on 0121 632 1521
Media & Advertising
We have a wide range of media options around the centre to help create brand awareness throughout the mall. All media is strategically placed in high-footfall areas to ensure great coverage.
Bullring offers you the opportunity to create a unique experience through mall packages using mall space combined with media activity for complete brand exposure.
There are a number of media opportunities to choose from:
- Six Sheet Poster Sites: Static or Digital
- Plasma Screen Network
- Bluetooth Broadcasting
- Shop Window Projection
- Large Format Banners
- Landscape Light Boxes
- Lift Door Vinyls and Lift Experiences
- Escalator Vinyls
- Car Park Branding

Location Filming
Providing an amazing backdrop, Bullring’s architecture mixes the historic St Martin’s Church with the visually stunning and world famous Selfridges building.
Whether you are looking for a retail venue, crowd shots or for iconic architecture, Bullring is the perfect location for filming or photography.
Bullring has welcomed a variety of film crews ranging from car park filming for car brands such as Bentley and Mercedes, to vox pops for MTV, Fifth Gear and Street Mate. BBC dramas, TV commercials and poster hoardings have all experienced the variety Bullring can offer and now you can too.
For further information on filming and photography at Bullring, mall promotions or media packages, please contact the Commercial Team on 0121 632 1536 or email commercial@bullring.co.uk.