US giant fast fashion chain, Forever 21, opened their first UK store at Bullring. This huge shop houses their full collection spread across three floors with multiple changing rooms, a personal shopper and their own Costa Coffee shop. The top floor is devoted to shoes, bags, lingerie and an amazing array of affordable accessories, whilst the two lower floors are dedicated to womenswear from casual basics to eveningwear with a selection of childrenswear and menswear on the Middle Level.