Housed in a truly iconic modern building, Selfridges at Bullring is every bit as special on the inside. Over four floors, it is filled with the most sought-after brands on the planet.
Level 4 is home to designer brands such as Hobbs, Fenn Wright Manson, L K Bennett, Missoni, Diane Von Furstenburg, Matthew Williamson, Whistles, Gucci, Dior and Prada, plus the shoe gallery and designer handbags, Umberto Giannini Hair Salon and the Moet Bar and Gallery Restaurant.
On Level 3 you'll find more fashionable labels including Paul Smith, Helmut Lang, Pringle, Marc Jacobs, Diesel, Paul & Joe, as well as sunglasses, men's accessories and the Selfridges Beauty & Fragrance Department, stocking exclusive brands such as Illamasqua and Jo Malone.
Level 2 stocks high street brands for women such as Coast, Warehouse and Topshop as well as House of Dereon by Beyoncé. For men, you'll find an extensive floor of fashion from Fred Perry to Cheap Monday and an exclusive range from Primark.
Level 1 is home to designer childrenswear such as Petit Bateau, Armani, Christian Dior and Elle and homeware ranges from The White Company, Allessi and Cath Kidson.
The Food Hall is also located on the Lower Level - where you'll find the famous Krispy Kreme conveyor belt, Yo Sushi, Bombay Bicycle Club and an array of cakes, sweets and foods.
If you live outside the EU you can claim back VAT paid on most of your purchases, simply ask at the till point with all your receipts after you have indulged in a day of shopping at Selfridges.
Keep yourself upto date with Birmingham Selfridges latest news and events via twitter
@Selfridges #SelfBirmingham or like the store on Selfridges Facebook