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04/122018

New arrival to Selfridges



Contemporary jewellery brand Astrid & Miyu, loved by celebrities, IT girls and models, is opening its first store outside of London, in Selfridges Birmingham.


The brand, launched in 2012  and is renowned for its striking ear cuffs for non-pierced ears, earrings, necklaces, bracelets and rings - which start from as little as £29.

Astrid & Miyu already have two stores in London - Bond Street and Shoreditch - and last month (October 2018) it opened a piercing pop-up store in Covent Garden, focusing on lobe and cartilage piercing.

This exciting new pop up will be opening in Birmingham, on December 3rd, complete with ear-piercing studio, on Level 3 at the premium Bullring department store. So all the fashion-forward jewellery lovers will be able to get their hands on the pieces beloved by Georgia May Jagger, Pippa Middleton, and influencers and bloggers Lydia Millen and IntheFrow and update their ear stacks.

Astrid & Miyu’s stylists will be on hand to help customers pick from the ear bar and create a personalised stack including earrings and signature ear cuffs, all based on this season’s latest accessory trends.

Astrid & Miyu founder and CEO Connie Nam said: “I’m super excited about launching the Astrid & Miyu Piercing Studio in Selfridges. It’s such a beautiful space and we are looking forward to providing the experience to our followers in Birmingham.”

Sam Watts, general manager of Selfridges Birmingham, said it is the first time that the store will offer ear piercing.

“We love to surprise customers with new and innovative brands and bringing Astrid & Miyu here is very exciting,” she said. “It’s a fresh brand that combines amazing design at high street prices and we’re looking forward to welcoming the brand to Selfridges Birmingham, where it will complement our huge range of lines across the store.”

Astrid & Miyu’s piercing studio is staffed by expertly trained specialists. They will offer lobe piercing from £45 per piercing and cartilage piercing from £55 per piercing, including the jewellery.

For further information visit
www.selfridges.com


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