Bullring & Grand Central

LEGO is now open

LEGO Store is now open at Bullring & Grand Central.

Lego PR Store Image

It's the moment we've all been waiting for... LEGO Store is now open at Bullring & Grand central.

This brand-new LEGO store on the Upper West Mall is the perfect destination for all brick fans, with the widest selection of the latest LEGO sets, a LEGO minifigure scanner – that will let customers scan their handprint to transform them into LEGO minifigures before they enter the store, as well as a whole host of exciting in-store play experiences, activities and events only available in LEGO Stores. A first for LEGO Stores in the UK, the Bullring & Grand Central LEGO Store feature sstate of the art dynamic lighting that will enhance the in-store experience and create a unique multi-sensory experience for customers, as well as a ‘digital ribbon’ of screens above its shelving, that helps create an engaging story within the retail space for customers like never before. To celebrate the Grand Opening of the store, an in-store event will be taking place between 12th-15th December showing off the full range of LEGO products available, with the first 500 people in-store everyday receiving an ‘I LOVE LEGO Store Birmingham’ tile. In addition to this, those spending over £100 will receive a mini LEGO Gingerbread House and with purchases over £125, customers will receive a special LEGO Store set that is available only from store opening events.

LEGO will also stock the widest selection of the latest LEGO sets, such as LEGO Stranger Things: The Upside Down and LEGO Creator Expert Harley Davidson Fatboy. Customers can also expect to be treated to a variety of interactive play and event experiences, including:   • Brick Specialists – help find shoppers a unique set that’s the perfect fit • Pick & Build Wall – choose the bricks and elements you want in all different shapes and colours; Grab a cup and fill it up with whatever pieces you choose • Digital Box – here you can scan almost any boxed LEGO set and see the model come to life in 3D  • Hands-on play opportunities, including free build challenges every month • Build a Mini figure Tower: mix and match from a wide selection of bottoms, tops, heads, hair pieces and accessories and customize mini figures We'll be sharing some more details of the Grand Opening event very soon so keep our eyes peeled!