Housed in a truly iconic modern building, Selfridges at Bullring is every bit as special on the inside. The iconic store which has earned its place as an architectural landmark for its Paco Rabanne-inspired exterior, is the ultimate destination for shopping in the Midlands, with an unrivalled exclusive fashion, beauty, food and home offering.
Home to some of the world’s most established designers, Selfridges is the go-to store for hot-off-the-catwalk fashion, with hundreds of high-end brands boasting items that cannot be found anywhere else in the city.
With four floors, featuring everything from clothing, footwear and accessories through to stationary, homeware, technology and foodstuffs, Selfridges has the most comprehensive selection of desirable brands and products anywhere in the Midlands.
On Level 1, you will find foodie paradise in the form of Selfridges’ famous Food Hall, an area that brings together the most sought-after food brands and flavours from all over the world. As well as truly collectible edibles, there are several counters to satisfy the sweetest of tooths, including Krispy Kreme and Patisserie Valerie.
The restaurant offering is second-to-none with several different cuisines, including Indian from Birmingham favourite Itihaas, Japanese from Yo! Sushi, Italian by Rossopomodoro and classic American fare from Ed’s Diner. Alternatively, round off your spree on Level 4, with fresh fare and a glass of bubbles from British brasserie The Balcony and its luxury Moët Rosé Champagne Bar.
Level 2 is the home of Menswear, with the newly expanded space making way for an unbeatable line-up of covetable designers, from permanent fashion week fixtures such as Burberry, Alexander McQueen, Marc Jacobs and Zannotti through to edgier apparel from streetwear giants Trapstar, Hood By Air and Pigalle.
Ascend a level to be wowed by the region’s biggest Beauty Hall, with the brightest beauty brands and dozens of exclusive in-store counters, including RMK, cult British beauty brand Illamasqua, Giorgio Armani and celebrity make-up artist Charlotte Tilbury’s first counter outside of London. Shoppers will also find the best of Women’s high street here, with The Kooples, Sandro and Topshop to name a few.
Level 4 features the most desirable names in Womens fashion, with exclusives such as Victoria Beckham’s acclaimed V by VB line and collections from Stella McCartney, Paul Smith and Alexander McQueen, as well as many more designer favourites.
The one-stop shop for the best in accessories, Selfridges exclusively stocks handbag heroes Celine, Givenchy, Proenza Schouler, Kate Spade and Victoria Beckham, as well as dozens of the world’s most famous shoe brands, including Christian Louboutin, Valentino, Jimmy Choo and YSL.
Selfridges’ Men’s and Women’s Denim Studios - on Levels 2 and 3 - house the biggest selection of denim in the Midlands, with hundreds of pieces from a long list of designers and high street brands combined in Selfridges’ ultimate edit.
Selfridges guarantees a truly unique shopping experience, with a mix of beautiful brands and dining destinations helping the store retain its title as the “Best Department Store in the World” for the third year in a row.
If you live outside the EU you can claim back VAT paid on most of your purchases, simply ask at the till point with all your receipts after you have indulged in a day of shopping at Selfridges.
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