Breakfast with Santa at Selfridges

What's on:

Santa’s heading to Bullring and Selfridges is opening early for one of the most magical breakfasts of the year, now celebrating its 10th year of festive family fun.

Across selected December dates (6–7, 13–14 and 20–21 December 2025), Medicine Bakery will transform into a cosy Christmas hideaway before the store opens. Families can enjoy breakfast with Santa, Mrs Claus and the elves, with table-side fun, festive entertainment and a Christmas gift for each child to take home.

Please note:

• To help the team tailor your meal, please share allergen details when booking. Gifts are hand-picked by the elves. They will always be age-appropriate, but specific brands or requests cannot be guaranteed.
• This experience is recommended for children aged 3 to 10, and grown-ups are welcome to join the festive fun.
• Please download the Selfridges app and have your Unlocked Key ready to scan on arrival.
• T&Cs apply.